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Category: Outlook

Transform an e-mail list into a gold mine

Are you more experienced than your boss with social-media sites? You can use those sites to help build your business’s e-mail marketing list, says Julie Waite, an e-mail marketing strategist at Bronto Software. A bigger marketing list equals more potential business, which is probably one of your boss’s top goals. Here’s what she recommends:

Handy e-mail subject line shortcuts

Keep internal office e-mail communications clear and efficient by asking everyone to stick to subject-line codes, says productivity expert Laura Stack. By using agreed-upon acronyms, people will know the gist and priority of an e-mail, without having to open it first. Example: Your team could use <AR> for “Action Required.”