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Category: Skills Check

PowerPoint secrets from Steve Jobs

Avoid “death by PowerPoint” by stealing presentation tips from the charismatic Apple CEO, Steve Jobs. Carmine Gallo, communications coach and author of The Presentation Secrets of Steve Jobs, points out that Jobs uses presentation software as a tool to visually complement his stories.

E-mail marketing: 5 tips to get clicks

If you’re writing an e-newsletter or promotional e-mail for your company, remember: That “free” e-newsletter costs your readers time. And that could be the most valuable thing they possess. Persuading readers to click and read is more challenging than you might think. Heed these tips and tricks from the experts for writing more effective marketing e-mail:

Put an end to boring photos at work

The three types of photos to avoid in employee publications, according to Mark Ragan, CEO of Ragan Communications: 1. The “grip-and-grin” photograph, or two people shaking hands and smiling at the camera. 2. The “man on phone at his desk.” 3. The “execution at dawn” shot, or a row of standing employees.