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Category: Writing/Editing

Mobile-friendly subject lines

When crafting email subject lines, apply the 2-2-2 principle to ensure that your subject lines are mobile-friendly. The first โ€œ2โ€ stands for the two seconds you have to capture peopleโ€™s attentions. The second โ€œ2โ€ represents the first two words of your subject line, which determine whether your customer will read the rest of it. The […]

Secret to writing a good bio

Often in the world of work, you will be called on to write a short, professional biography to post online or in print. It’s easy to fall into the trap of maximizing every accomplishment and qualification in an attempt to make yourself look as good as possible. But if that’s the route you take, you’re sure to fail, writes Jonathan Rick.