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Category: Communication

Casual blogger? Time to step it up

Company bloggers, make sure you’re familiar with the basics of marketing and communications 101. To reach your audience in the right way, think through four key questions. Once you know the answers to those questions, take the next step and create an editorial calendar specifying what you’ll write about over the next several months.

Put an end to boring photos at work

The three types of photos to avoid in employee publications, according to Mark Ragan, CEO of Ragan Communications: 1. The “grip-and-grin” photograph, or two people shaking hands and smiling at the camera. 2. The “man on phone at his desk.” 3. The “execution at dawn” shot, or a row of standing employees.

2010 résumé: What’s in, what’s out

Make your résumé more cutting-edge with these tips for 2010: Example: Don’t put an objective statement at the top of your résumé. “Ditch it immediately,” advises Jack Williams, vice president of national sales and recruiting for Staffing Technologies. Employers don’t care what a potential hire wants to do. “They care whether they can do what the employer needs them to do,” he says. Other tips:

Learn to listen with L-O-V-E

“I feel like I’m talking to a wall!” Judy told her co-worker over lunch. “Whether at home or work, I find myself repeating my requests as everyone is just too darn busy to stop what they’re doing and truly listen!” Do you often feel as if your words are falling on deaf ears? Learn to listen with L-O-V-E.

Job fears spark water-cooler whispering

The recession has led to more than just job cuts. It has also opened the door to more gossip around the water cooler. In a survey conducted last year by the SHRM, 54% of managers said they had seen an increase in gossip or rumors about downsizing or layoffs. Want to quash rumors? Kathi Elster, co-author of Working with You Is Killing Me, offers these guidelines:

How’s your company’s online literacy?

What if your organization doesn’t have an online strategy to speak of—a skimpy web site, no social-media strategy, no e-mail list, no e-newsletter. Is it too late to catch up? And how can tech-savvy administrative professionals help push an organization toward online literacy? Best-selling author and marketing expert Seth Godin recommends venturing forward with these strategies: