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Category: Internal Communication

Casual blogger? Time to step it up

Company bloggers, make sure you’re familiar with the basics of marketing and communications 101. To reach your audience in the right way, think through four key questions. Once you know the answers to those questions, take the next step and create an editorial calendar specifying what you’ll write about over the next several months.

Put an end to boring photos at work

The three types of photos to avoid in employee publications, according to Mark Ragan, CEO of Ragan Communications: 1. The “grip-and-grin” photograph, or two people shaking hands and smiling at the camera. 2. The “man on phone at his desk.” 3. The “execution at dawn” shot, or a row of standing employees.

How’s your company’s online literacy?

What if your organization doesn’t have an online strategy to speak of—a skimpy web site, no social-media strategy, no e-mail list, no e-newsletter. Is it too late to catch up? And how can tech-savvy administrative professionals help push an organization toward online literacy? Best-selling author and marketing expert Seth Godin recommends venturing forward with these strategies: