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Category: Internal Communication

Trim the fat from business writing

In business writing, you don’t receive extra credit for slathering your sentences with fancy phrases, the way you did in college. Do that in a memo, and you can expect eyes to glaze over. What you cut from your writing is often more important than what you add to it, says Jane Dominguez of The Write Business Advantage. Trim the clutter from business writing with her tips:

Climbing the career ladder

Question: “After making a career change, I am six weeks into a new job at a large health care company. I hope to be promoted to a specific position in the next three years. In trying to get ahead, I understand the importance of all the basic stuff, like good attendance, proper dress, meeting deadlines and so forth. But can you suggest any other smart moves for career-minded new employees?”

Casual blogger? Time to step it up

Company bloggers, make sure you’re familiar with the basics of marketing and communications 101. To reach your audience in the right way, think through four key questions. Once you know the answers to those questions, take the next step and create an editorial calendar specifying what you’ll write about over the next several months.

Put an end to boring photos at work

The three types of photos to avoid in employee publications, according to Mark Ragan, CEO of Ragan Communications: 1. The “grip-and-grin” photograph, or two people shaking hands and smiling at the camera. 2. The “man on phone at his desk.” 3. The “execution at dawn” shot, or a row of standing employees.

How’s your company’s online literacy?

What if your organization doesn’t have an online strategy to speak of—a skimpy web site, no social-media strategy, no e-mail list, no e-newsletter. Is it too late to catch up? And how can tech-savvy administrative professionals help push an organization toward online literacy? Best-selling author and marketing expert Seth Godin recommends venturing forward with these strategies: