Skip to content

Want good treatment? Be a better customer

Want to be the sort of customer who gets priority treatment? Who regularly gets a supplier to lower their price when your exec asks for budget cuts, or compels the barista to add more whipped cream to her mocha lattés? Stick to these five behaviors that, in vendors’ eyes, make for a good customer, says Harvard Business School professor John Quelch.

Streamline email subject lines

How many times have you received an email message with the subject line “Hi” or “Question” or, even worse, no subject at all? Here’s a technique, by Brett Kelly of The Cranking Widgets blog, for labeling subject lines so the recipient knows instantly what the message entails.