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Year: 2006

Grammar Repair Shop: effect vs. affect

Rule 1. Use effect as a noun when you mean “result.” Example: “The new budget exerted a chilling effect on our business.” Tip: Use effect when one of these words precedes it: “an,” “any,” “the,” “take,” “into,” “no.” Examples: “Before the new budget takes effect … ” “Out-of-date computers became an unintended effect of the […]

Recall names with Look, Snap, Connect

Never forget a person’s name again. Sound like a pipe dream? Not if you use Gary Small’s Look/Snap/ Connect technique. “The major reason we forget people’s names, sometimes only seconds after being introduced, is that we are not truly paying attention,” says Small, author of The Memory Bible: An Innovative Strategy for Keeping Your Brain […]